• Paula

Writing With Fireworks and Jazz Hands

This morning, I started writing a blog post about the day my laptop died.

It was about the fact that I was reintroduced to the idea of putting pen to paper, which I’d forgotten about, even though it’s what I always tell my clients to do when they get stuck.

Plus it included a big thank you to the magician at Laptop A&E who brought it back to life.

Bored yet? I was.

That’s why you’re not reading that snoozefest of a blog post right now. And you never will, either. (You’re welcome.)

When I worked as a writer on a women’s magazine, this was the kind of story that we called an ‘it almost happened to me’.

Because nothing actually happens and you don’t care about reading it.

So what if I couldn’t log into my laptop for two days?

Where’s the drama, the sparkle, the fireworks and the jazz hands that take a bit of copy from tedious to titillating?

So I’ve ditched the preachy piece and started from scratch.

Sure, I’ll never get the time back that I spent typing out the terrible tome.

That’s OK. Let’s call it part of the creative process.

Because sometimes you’ve gotta kiss some frogs.

Don’t be afraid to make mistakes and write something that’s truly awful in order to get the words flowing.

Then once you get all of that beige copy out of your system, ditch it and start again.

This time, you might just find where your sparkle is hiding. And once it comes out, your jazz hands will have room to dance, too.

And copy that dances is always more fun, right?

I help small businesses learn to write better copy. Sign up in June 2018 to get writing coaching for £125.

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